Platinum Real Estate Professionals PLLC

Privacy Policy

Last updated: August 27, 2026 North Salt Lake, Utah platinumprosutah.com

Platinum Real Estate Professionals PLLC (“Platinum Real Estate Professionals,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when using our website, https://platinumprosutah.com/ (the “Website”).

This Privacy Policy explains what information we collect, how we use and disclose that information, how we protect it, and the choices and rights that may be available to you. By accessing or using our Website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide to us through the Website, including when you complete a contact form, submit a property inquiry, request a home valuation, communicate with us, or otherwise use our services.

Depending on how you interact with us, this information may include:

  • Name
  • Email address
  • Telephone or mobile phone number
  • Mailing address
  • Property address
  • Home-buying or home-selling preferences
  • Property search criteria and activity
  • Information related to properties in which you are interested
  • Communications and messages submitted through our contact forms
  • Financial or transaction-related information that you choose to provide in connection with real estate services
  • Any other information you voluntarily provide to us

We may also automatically collect certain information when you visit the Website, including:

  • Internet Protocol (IP) address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Referring and exit pages
  • Dates and times of Website visits
  • General Website usage and interaction information

How We Collect Information

We may collect information through:

  • Contact Us forms
  • Property inquiry forms
  • Home valuation requests
  • Property searches
  • Communications by telephone, text message, or email
  • Our IDX-powered property search features
  • Cookies and similar technologies
  • Google Analytics
  • Other interactions you initiate with Platinum Real Estate Professionals PLLC

How We Use Your Information

We may use the information we collect to:

  • Respond to your questions and inquiries
  • Provide real estate brokerage services
  • Assist with buying, selling, or researching real estate
  • Respond to property inquiries
  • Provide home valuation information
  • Schedule and confirm property showings or appointments
  • Communicate about properties, listings, and real estate opportunities
  • Provide property search functionality
  • Maintain and improve our Website
  • Analyze Website traffic and usage
  • Provide customer service
  • Communicate about real estate transactions
  • Send communications you have requested or consented to receive
  • Send text messages where you have provided appropriate consent
  • Protect against fraud, misuse, security threats, or unlawful activity
  • Comply with applicable laws, regulations, legal processes, or governmental requests
  • Enforce our agreements and protect our legal rights

We do not use personal information for purposes that are materially different from those described in this Privacy Policy unless permitted by applicable law or with appropriate notice or consent.

SMS and Text Messaging

Platinum Real Estate Professionals PLLC may offer customers and prospective customers the ability to receive SMS or text message communications.

SMS Opt-In

You may choose to opt in to text messaging through our Website’s Contact Us form or through another method by which you affirmatively provide your consent.

Providing your mobile telephone number alone does not automatically enroll you in marketing text messages unless you have provided the applicable consent.

Depending on your interaction with us and the consent you provide, SMS communications may include:

  • Responses to property inquiries
  • Showing confirmations
  • Appointment reminders
  • Listing updates
  • Property-related information
  • Transaction-related communications
  • Customer service messages
  • Follow-up communications
  • Promotional or marketing messages where you have consented to receive them

Message frequency may vary. Message and data rates may apply depending on your mobile carrier and service plan. Consent to receive marketing text messages is not a condition of purchasing real estate services or otherwise doing business with Platinum Real Estate Professionals PLLC.

SMS Opt-Out

You may opt out of receiving text messages at any time by replying STOP to a message you receive from us.

After submitting an opt-out request, you may receive a final text message confirming that you have been unsubscribed. After that confirmation, you will no longer receive SMS messages from the applicable messaging program unless you opt in again.

For assistance, you may reply HELP or contact us using the contact information provided at the end of this Privacy Policy.

Mobile Information and SMS Consent Data

We take the privacy of mobile information and SMS consent data seriously.

Mobile Data Commitment

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

In particular, SMS opt-in information, mobile telephone numbers, and text messaging consent information will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

We may use service providers as necessary to facilitate communications on our behalf, but mobile opt-in and consent information will not be provided to third parties for their independent marketing or promotional use.

How We Share Information

Platinum Real Estate Professionals PLLC does not sell real estate leads or personal information to third parties.

We also do not share leads with other real estate professionals or businesses for their independent marketing purposes.

We may disclose limited information in the following circumstances:

Service Providers

We may use third-party service providers that perform services on our behalf or help operate our Website.

Our Website uses IDX Broker to provide real estate listing and property-search functionality. Information you submit or generate while using IDX-powered features may be processed through IDX Broker as necessary to provide those services.

We also use Google Analytics to help understand Website traffic and how visitors interact with our Website. Google Analytics may collect information such as device information, IP address, browser information, pages viewed, and Website usage information in accordance with Google’s applicable policies.

Service providers are permitted to access information only as necessary to provide their services to us, subject to their contractual obligations and applicable law.

Legal Requirements

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law or regulation
  • Respond to a subpoena, court order, or other valid legal process
  • Respond to lawful requests from government authorities
  • Protect our rights, property, or safety
  • Protect the rights, property, or safety of our clients, Website users, or others
  • Investigate fraud, security issues, or potentially unlawful conduct

Business Transactions

If Platinum Real Estate Professionals PLLC is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, information may be transferred as part of that transaction where permitted by law.

We do not sell or share SMS opt-in data or text messaging consent information as part of ordinary marketing activities.

IDX Property Search Services

Our Website uses IDX Broker to display real estate listings and provide property search functionality.

When you use property search features, submit a property inquiry, save search information, or interact with IDX-powered portions of the Website, certain information may be transmitted to or processed by IDX Broker.

We encourage you to review the privacy practices of IDX Broker for additional information about how information processed through its technology is handled.

Cookies and Analytics

Our Website may use cookies and similar technologies to operate the Website, remember preferences, understand Website performance, and analyze user activity.

Cookies are small files placed on your device that may allow a Website or service provider to recognize your browser or remember certain information.

We use Google Analytics to better understand Website usage, including information about:

  • Pages visited
  • Time spent on the Website
  • Device and browser information
  • General visitor interactions
  • Referring websites or traffic sources

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality or availability of portions of the Website.

Do Not Sell Personal Information

Platinum Real Estate Professionals PLLC does not sell personal information collected through this Website.

We do not sell or share customer or prospective customer leads with third parties for their independent marketing purposes.

As stated above, mobile information and SMS/text messaging opt-in data and consent will not be shared with third parties or affiliates for marketing or promotional purposes.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide requested real estate services, maintain appropriate business and transaction records, comply with legal and regulatory requirements, resolve disputes, and enforce our agreements.

Retention periods may vary depending on the type of information, the nature of our relationship with you, and applicable legal or regulatory requirements.

When information is no longer reasonably necessary for these purposes, we may delete, anonymize, or otherwise securely dispose of it in accordance with applicable law and our business practices.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting information over the Internet and no electronic storage system is completely secure. Accordingly, we cannot guarantee the absolute security of information submitted through the Website.

You should avoid sending highly sensitive information through Website forms unless specifically requested and an appropriate secure method of transmission is provided.

Your Privacy Choices and Rights

Depending on where you reside and applicable law, you may have certain rights concerning your personal information.

These rights may include the ability to:

  • Request information about personal information we maintain about you
  • Request access to certain personal information
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Opt out of certain communications
  • Withdraw consent where our processing relies on consent
  • Exercise other privacy rights provided by applicable law

To submit a privacy-related request, contact us at [email protected].

We may need to verify your identity before processing certain requests. We will respond to valid privacy requests in accordance with applicable law.

Email and Marketing Communications

If you receive marketing emails from us, you may unsubscribe by using the unsubscribe instructions included in the communication or by contacting us directly.

Please note that even if you opt out of marketing communications, we may still send non-promotional communications when necessary to respond to your inquiry, provide requested services, or communicate regarding an existing transaction or business relationship.

SMS communications are subject to the separate opt-out procedures described in the SMS and Text Messaging section above.

Third-Party Websites and Links

Our Website may contain links to third-party websites, property listings, services, or resources that are not controlled by Platinum Real Estate Professionals PLLC.

We are not responsible for the privacy practices, security, or content of third-party websites.

When you leave our Website or interact with a third-party service, the privacy policy of that third party may apply. We encourage you to review the privacy policies of websites and services you visit.

Children’s Privacy

This Website and our real estate services are intended for adults who are 18 years of age or older.

We do not knowingly collect personal information from children under the age of 18 through this Website.

If we learn that we have collected personal information from a child without appropriate authorization, we will take reasonable steps to delete that information. If you believe a child has provided personal information to us, please contact us.

Utah Residents

Platinum Real Estate Professionals PLLC operates in Utah.

Utah residents may have certain rights relating to their personal data under applicable Utah privacy laws where those laws apply to our business and the particular processing activity.

We will honor valid privacy rights requests to the extent required by applicable law. Requests may be submitted using the contact information below.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, Website functionality, technology, legal requirements, or services.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically.

Your continued use of the Website following the posting of an updated Privacy Policy is subject to the updated policy to the extent permitted by applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, your personal information, or our SMS communications, please contact:

Office
Platinum Real Estate Professionals PLLC
313 N Tidwell Dr.
North Salt Lake, UT 84054
United States